1,000 true fans….

Something showed up in my Google Reader that I thought was absolutely brilliant. It’s a post from Kevin Kelly’s Blog “THE TECHNIUM”. Which you should be checking out-BTW. The title of the post is “1,000 True Fans“. The post reminded me about the reasons behind us starting a new software company.

One of the things that Dan and I talked about before starting our new company was the goal of not growing too fast, staying small. 37Signals’ book Getting Real said it best.

Be Yourself-
Differentiate yourself from bigger companies by being personal and friendly
A lot of small companies make the mistake of trying to act big. It’s as if they percieve their size as a weakness that needs to be covered up….
Small companies enjoy fewer formalities, less bureaucracy, and more freedom. Smaller companies are closer to the customer by default. That means they can communicate in a more direct and personal way with customers.”

Dan and I want to create great products. We might have a lot fewer users than bigger companies (Is that such a bad thing?) We might have a few less features than other products (Is that such a bad thing?) Keeping things smaller affords us the luxury of focus and attention (yes, I said “luxury”). Focus and attention on our customers and products. We hope, with this approach, to find a few fans of our own.

Advertisements

0 Responses to “1,000 true fans….”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: