Archive for August, 2009

Is Social Media a Fad?

Real Estate Walkabout: Episode II “The Horror!”

Walkabout New Logo
Just a quick observation…

Here’s the drill. I map out all the real estate offices I want to hit that day. Earlier this week I visited about 7. When I enter the office either a receptionist/admin person is at the counter or an agent on up desk. I ask to speak with the office manager. Here are the two responses I get.

If the person is an agent I get:

I not sure who that might be....

I not sure who that might be....

If the person is an receptionist/admin person I get:

OMG!  A Vendor! Run for your lives!!!

OMG! A Vendor! Run for your lives!!!

Next week a story in which I actually book a broker meeting, give a demo, and get invited to their Tuesday meeting! Success? The ending of the story is not quite what you expect.

Real Estate Walkabout – Episode I

Okay, I’m back from the Inman Connect conference. The conference was great and W&R Studios was very busy. Dan moderated a workshop called “Connect Tech”, that was well received. Dan was also a judge on two panels, one having to do with new business ideas (Connect LaunchPad) and Connect Create (I’ve already written about this here).

We also took part in StartUp Alley. This was two heavy trafficked sessions where we got a chance to demo Dwellicious to a lot of new people. The response was great!

startup alley sign

SA Table

And as many of you know we (Dwellicious) didn’t win the Inman Innovator Award for “Most Innovative Technology”, that honor went to Closing.com, so congrats to them. I was kinda bummed, but buoyed by the great feedback we had received at the show. We even got a few unsolicited “shout outs” during the final session!

Walkabout New Logo

But enough about the conference, I’ve got a job to do, and that’s to spread the word about Dwellicious and how it can help agents and brokers engage with today’s buyers and sellers!

I have a few stories to tell about a few office visit, but I thought I would start off with something I like to call, “How I roll”.

My new license plate frame!

My new license plate frame!

My Rig.

My trunk.  Extension cord, Check!  Flyers, Check! Projector. Check!

My trunk. Extension cord, Check! Flyers, Check! Projector. Check!

MacBook Pro
OSX 10.5.7
2.4 GHz Intel Core 2 Duo
4GB RAM

iPhone 3Gs
32GB

I use FireFox 3.5 as my primary browser and Tweetie for my Twiiter client on my phone and computer.

My strategy:


I’m going old school.

Drive by local real estate offices and try to get a meeting with the broker. If the broker is not available I leave a Dwellicious Pro Flyer along with my card. Then I follow up later in the week. The end result I hope to do is have a meeting with the broker and get included on their weekly/month sales meetings with their agents.

So that’s how I roll. Check back later this week when I write about my first office drive bys and my first broker meeting.

gr