Archive for November, 2009

Full Spectrum Real Estate

This is Part V in our “Does the world really need a new CMA program?” series in which we blog about the creation of our latest web application, Cloud CMA.

Full Spectrum Real Estate

Having just got back from NARDiego Dan and I are super pumped up!
There is something special/exciting/nerve racking/terrifying about showing your product for the first time to people outside your company. We gave about 20 private demos to MLS executives and industry colleagues and the response was fantastic!

What I want to talk about today is what I like to call the “Full Spectrum” reports Cloud CMA generates. In a nutshell reports from Cloud CMA augment MLS data with information we gather from top real estate and data providers across the web (or from “the Cloud”, if you will). Currently we access about 11 APIs. What’s an API? According to Wikipedia: “An application programming interface (API) is an interface that a software program implements in order to allow other software to interact with it, much in the same way that software might implement a user interface in order to allow humans to use it.” APIs we use include: a Walk Score from Front Seat, Maps and area photos from Google, demographics, interest rates and recent home sales from Zillow, and school info from

Real Estate's Top Sites!

We think of Cloud CMA as a platform. A platform that can access any database. The trick is then to create compelling reports with this information. In the case of Cloud CMA we blend MLS data will relevant data we get from these APIs. We then create what we like to call “Big, Bold, and Beautiful” reports. We believe that today’s consumers expects their real estate professional to provide more than MLS data but also from other real estate websites they have been searching and exploring.

Big, Bold and Beautiful Reports!

Another wonderful benefit about using the data from these great sites is that the information is dynamic. Most agents will email a pdf of the Cloud CMA report they print and present. Cloud CMA pdfs include lots of “hotlinks” so reports come to life when their clients wish to further explore the information provided.

Finally, Cloud CMA reports aren’t just a pretty face, they have a purpose, too! The layout, page order, content and design are all about taking clients to the next step, whether it’s making it an offer, or signing that listing agreement.

Next up, “Putting it all together” or “In which we send your existing real estate software back to the stone age.” ; )


If you can use email, you can generate a report on Cloud CMA!

This is Part IV in our “Does the world really need a new CMA program?” series in which we blog about the creation of our latest web application, Cloud CMA.

UI- Oh My!

Form should follow function so before I share some of the design elements of the Cloud CMA user interface I want to briefly discuss what key innovations we have included.

Today I’m going to talk about the first.

1. If you can use email, you can create a report on Cloud CMA.

Recently Dan Woolley sent out this Tweet:


Cloud CMA is really a report generator.
When we launch Cloud CMA it will be able to generate 3 types of reports:

Buyer Tour
Property Profile

The idea of using email to generate reports came from using services like TripIt and Posterous. Here’s how it works:

Assuming a Cloud CMA subscriber has already set up their account (loaded their profile and contact information, and chosen a default report theme). Now a Cloud CMA subscriber can simply generate reports by sending an email to one of 3 email addresses:


In the example of creating a Buyer Tour. All the Cloud CMA subscriber has to do is give the report a title, such as “The Rudolph Family” in the Subject Field, and the MLS numbers of the homes they wish to include on the tour in the Subject Body of the email. That’s it!


In mere minutes a completely customized and personalized report will be emailed back to the agent. The agent can then print the report, forward the report to their buyer, or both.


And if the agent wishes to do so they could include their buyer email address in the CC: field and the buyer will receive the report once it is generated!

Of course they can alternatively log on and use the Cloud CMA web application to create the report, but if they already know the properties they want to include on the CMA, Buyer Tour or Property Profile they can just send an email.


This is also a great way for subscribers to use Cloud CMA via their mobile phone. We are also playing around with creating reports by sending a direct message to @CloudCMA on Twitter.

Next up, MLS + API = Something Special