Archive for the 'Cloud CMA' Category

The Realtor and the iPad

The Apple iPad, real estate software, and sales. – Part I

Okay so I’m jumping on the bandwagon and writing a post about the upcoming release of the Apple iPad. This post is going to focus on how I see real estate professionals using the device, Part II I will focus on how I see real estate vendors using the device. You might also want to check out Gahlord Dewald’s article on Inman today as well.

The Realtor and the iPad:

One thing that’s really important and people should understand is that it’s important that your apps are 100% web based and they work on Apple’s Safari browser. Lucky for us Cloud CMA works great on Safari! Another important thing to remember is that many popular real estate apps, available in Apple’s App Store, will be ready to rock right out of the box. Lots of choices and it will be interesting to see how they translate from the iPhone/iPod Touch to the iPad.

Many MLS systems will not run on the iPad and if your agent website uses Flash consumers sitting on their couch with their iPad searching for listings (the iPad doesn’t support Flash) on your website will get a poor experience.

While I think it will be possible for some web-based real estate software applications to be used on an iPad I think the real win will be with displaying output: reports, graphs and interactive charts (which will also be a challenge for developers to create without using Flash.) Just imagine flipping through pages of a CMA while sitting at the kitchen table with a seller. But there is a danger here, which I’ll get to later in Part II.

So I think web apps that generate output and allow manipulation via “What If” scenarios of that output will be awesome, for example:

1. What if the interest rate went to 6%?
2. What if I lowered the total commission to 5.5%?
3. What if we listed the house below $500K, what does that do historically to the DOM?
4. What if we based the List Price on avg. $ per square foot instead of the median of the comps.?

This will make a listing presentation a truly interactive and collaborative experience.

Or imagine real estate agent handing their buyers an iPad as they go out on tour. Any comments and ratings will instantly update the buyer’s final report output.

Will REALTORS embrace using the iPad for searching the MLS? Not likely. Will users use the device to fill out forms? More likely. Will REALTORS use the iPad to show reports (i.e. PDFs)? I think this is a no-brainier. As a software company we are excited about seeing the possibilities with the iPad and what new software applications the real estate industry will come up with. We’ve certainly got more than a few ideas ourselves!


Cloud CMA now includes Yelp.

Cloud CMA integrates Yelp!

My business partner Dan Woolley likes to refer to Cloud CMA as a “platform”. Meaning he can develop all sorts of fun and useful report pages based on the data available. And our preferred method for non-MLS data is the use of APIs (application-programming interface). An API is basically a set of programming instructions and standards for accessing a web-base software application or Web tool. Currently Cloud CMA uses about 15 different APIs.

We get all sorts of ideas for different report pages for Cloud CMA. Today we released something that has been in works for quite awhile.

We are very excited about this new Yelp integration with Cloud CMA. Now we can show a report page with the closest restaurants, and their Yelp score, to properties in a Buyer Tour or Property Report.

So real estate agents will “foodie” clients can now automagically include this in their Cloud CMA reports. And when their clients are viewing the reports as a PDF they can click right through to the restaurant’s Yelp page.

Bon Appétit!

Cloud CMA – When it rains it pours!!

Ever since Dan and I came down from the Empire State Building in New York we seem to be going at lightning speed!

[See photos from our launch of Cloud CMA at the Empire State Building here.]

We had a great time in New York at the Inman Real Estate Connect Conference. It was good to see everyone and show them what we’ve been working on. The response was fantastic!

At the event Dan and I were on a few panels, Dan moderated the Connect Tech portion of the conference and the content and attendance was great.

I had a chance to participate in the “Start-up Shoot Out!” This is where 7 entrepreneurs got to pitch their product. Then investors and audience members would weigh in on what product they liked the best.

You can see a video of the panel(s) at Inman News (you must be a premium subscriber) The first video is “the entrepreneurs” on stage, the second video is where “the investors” give their opinions on which product they would invest in.

All 3 investors singled out Cloud CMA and iPromote. In the end Nabewise won the grand prize, but Cloud CMA also received a prize of $2,500 in free advertising on Inman News. Read the full story here.

Then the guys at 1000watt Consulting posted a great review of Cloud CMA on their popular 1000watt Blog. And I quote…

“The application – which, as the name suggests, is a Web-based CMA and property report tool – evidences a deep mindfulness of end-users. Greg Robertson and Dan Woolley at W&R Studios, the brains behind CloudCMA, have raised the bar on UI design for real estate software by applying this sensibility.”

It was really great to hear they thought so highly of the product because we really respect those guys.

Then earlier this week we launched our first MLS customer, IRES in Colorado. The entire IRES staff and the wizards at RealGo have been a pleasure to work with. So far the response has been great from IRES members. Here’s an snapshot from IRES’ Facebook page:


Welcome IRES members!

We want to welcome all the new IRES members to Cloud CMA. We launched yesterday and so far everything has gone better than expected! Here some stats for you to chew on…

Stats from yesterday:

User signups 112
Reports created 134
Listings downloaded 1671

Remember if you have any ideas to make Cloud CMA better please e-mail us at


-Greg & Dan

Cloud CMA Official Launch Press Release!

W&R Studios launches new innovative web application, Cloud CMA, from the top of the Empire State Building!
Innovative report system blends data from MLS and top websites.

BOCA RATON, FL January 7th, 2010 — Web software company, W&R Studios, announced today that it is launching its latest web application, Cloud CMA from the top of the Empire State Building in New York City.

This symbolic launch coincides with the Inman News Real Estate Connect conference being held in New York City starting January 13th, 2010. Co-founders Dan Woolley and Greg Robertson will be participating in the conference on several panels.

“We couldn’t think of a better place to launch a product named ‘Cloud CMA’ than among the clouds themselves, atop the Empire State Building in New York City” stated Greg Robertson, co-founder of W&R Studios.

Cloud CMA is an online report generating system. Real estate professionals have access to several report sets including, a Comparative Market Analysis (CMA), buyer tour, and single property reports. Reports blend information from their local MLS system and top websites including Zillow,, Front Seat (WalkScore), Google, Panoramio, and others, giving their clients the full spectrum of real estate data available.
Sending an e-mail from their smart phone can also be used to create reports. Cloud CMA subscribers can e-mail the address or MLS number to a specific e-mail address, (e.g. and in just minutes Cloud CMA will e-mail their client a fully personalized report on that property.

“We spent a lot of time on the design of the user interface and the reports themselves,” stated Greg Robertson, co-founder of W&R Studios. “Creating beautiful and comprehensive real estate reports has never been more simple; it just works,” continued Mr. Robertson.

Cloud CMA will initially launch in Southern California using the California Real Estate Technology Services (CARETS) database system. CARETS provide an all-inclusive database of properties for sale covering 6 counties in Southern California.

This gives the ability for over 100,000 subscribers, combining several Southern California MLS providers including, SoCalMLS, MRMLS, CRISnet, i-Tech, and TheMLS®/CLAW to integrate Cloud CMA into their marketing efforts.

“We are excited to have W&R Studios developing against the CARETS database,” said Art Carter, CEO of MRMLS. “By providing access to one single database vendors can bring products to our members quicker and more efficiently, and require less support,” continued Mr. Carter.

Cloud CMA will be sold on a monthly subscription basis. For more information about Cloud CMA, or to sign up for a free trial, please visit Details of the Empire State Building launch can be found at W&R Studios’ company blog.

About W&R Studios
Founded in 2008, W&R Studios ( is a privately held web software company. W&R Studios focuses on creating the next generation of web applications for real estate. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studios’ software applications are at the same time powerful, yet accessible to everyone. W&R Studios’ products include Dwellicious, a social book-marking site for real estate, Dwellicious Pro, and Cloud CMA. Co-founders Dan Woolley and Greg Robertson each have over 15 years experience developing and marketing software solutions.

For more information please contact:
Greg Robertson
(714) 924-4219

IRES chooses Cloud CMA!

We are super excited about this and wanted to share it with everyone before we formally send the press release out next week. Many thanks to Lauren and her team who have been great to work with.

W&R Studios to provide their innovative new web application, Cloud CMA, to Colorado MLS provider Information and Real Estate Services, LLC (IRES)
IRES to include Cloud CMA as part of their MLS services.

Boca Raton, FL., December 21, 2009 – W&R Studios, a privately held software company, focusing on creating the next generation of web applications for real estate, announced that they have signed a contract with Information and Real Estate Services, LLC, to provide IRES subscribers with their new Cloud CMA web application.

Cloud CMA is a new report system that blends data from MLS systems and top websites. Reports are personalized marketing tools that help real estate professionals take their clients to the next level, whether its signing a listing contract or writing an offer. Cloud CMA reports can also be created by using any smartphone.

Lauren Emery, CEO of IRES said, “Cloud CMA is easy to use, as promised. There is not anything like it in the market today. We believe our members will truly embrace the product and help their businesses tremendously.”

Greg Robertson, co-founder of W&R Studios, stated. “We couldn’t be more thrilled to partner with IRES. They are a great organization and we look forward to working with them and their membership for many years to come.”

About W&R Studios

Founded in 2008, W&R Studios is a privately held software company. W&R Studios focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studios’ software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson each have over 15 years experience developing and marketing software solutions. For more info please visit


IRES was formed in 1996 as a regional Multiple Listing Service (MLS) in Colorado by five Boards and Associations of REALTORS® in Boulder, Fort Collins, Greeley, Longmont, and Loveland/Berthoud. IRES is also the MLS provider for Estes Park, Logan County and Morgan County and has gained a reputation of providing an innovative and robust system for real estate professionals. Additional information about IRES (Information and Real Estate Services) can be found on their company web site at

Cloud CMA makes 2009 Top 5 List!

Real estate technology guru and consultant, Matt Cohen, has published his “2009 Real Estate Industry Top 5 Recap”. You can check it out here.

Cloud CMA receives an honorable mention. Matt states…

“Honorable Mention: Cloud CMA – just announced and not big … yet. I think it’s important because it illustrates and brings awareness to the power of mash-ups for real estate business apps.”

Matt was one of the 20 or so demos we gave at the recent N.A.R. convention in San Diego last month. We are super excited Matt sees the potential for Cloud CMA and looking forward to bringing Cloud CMA to the market next month.

Keep tuning in for updates on the launch schedule for Cloud CMA.